Luyana Skincare

Location: Denmark

Range: Skincare

Categories: Facial Oils | Cleansers | Moisturizers | Lip Balms | Scrubs | Facial Masks | Beard Oils | Gifts

Website: https://luyanaskincare.com/

About the Brand

Luyana is a Copenhagen-based skincare brand that translates ancestral African beauty rituals into modern, minimalist formulations - creating refined, effective care, rooted in living heritage and women-led sourcing.

Formulated and developed in Denmark, Luyana’s products centre African botanicals used for centuries, including baobab, marula, moringa, and African black soap, refined to meet modern skin needs and European climates. The brand works directly with female-led cooperatives across Africa, helping preserve traditional knowledge while creating long-term economic value and alternatives to extractive industries.

Luyana has been recognised by the European Natural Beauty Awards for three products across two consecutive years, reflecting the brand’s consistent approach to performance, formulation integrity, and modern natural beauty.

Why We Recommend

✔ Ancestral Wisdom, Modern Skincare

Luyana beautifully bridges heritage and innovation, translating time-honoured African beauty rituals into refined, minimalist formulations designed for modern skin and European climates.

✔ Women-Led Sourcing with Real Impact

By working directly with female-led cooperatives across Africa, Luyana helps preserve traditional botanical knowledge while creating sustainable livelihoods and meaningful alternatives to extractive industries.

✔ High-Performance Natural Formulations

Centred around powerful African botanicals such as baobab, marula, moringa, and African black soap, each product is carefully formulated in Denmark to deliver effective, thoughtful skincare without compromise.

✔ Award-Recognised Integrity and Excellence

Recognised by the European Natural Beauty Awards across two consecutive years, Luyana’s products stand out for their formulation integrity, performance, and contemporary approach to natural beauty.

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