SELERA

Location: United Kingdom

Range: Womenswear

Categories: Tops | Bottoms | Dresses | Suits | Coats & Jackets | Jeans | Accessories

Website: selera.co.uk

About the Brand

Selera is a timeless basics brand founded in 2020 by fashion stylist Valeria Semchuk. The label’s collections are released in the form of limited capsules, with each look assigned a special serial number. The brand’s signature staples include oversized shirts, blazers, and cut-out dresses—perfect for everyday wear, no matter the season.

The brand's mission is not just to create garments, but also to inspire conscious consumerism and promote a more sustainable future for the fashion industry. Selera’s pieces are made from high-quality natural fabrics such as nettle and hemp fibers. These materials not only look and feel great but also have a lower environmental impact compared to synthetics. Another key element in Selera’s production is the use of deadstock fabrics, which perfectly complements the concept of limited-edition capsules. Even the paper used for clothing tags is biodegradable and embedded with flower seeds—plant your tag and enjoy beautiful marigold or petunia flowers!

In short, sustainability is at the core of everything we do. Most of our garments are made from deadstock fabrics and eco-friendly textiles. Our approach also includes upcycling, fair handcrafting, and a transparent supply chain. We avoid using laminated paper or plastic and instead rely exclusively on biodegradable or recycled packaging materials.

Most importantly, we always strive to show deep respect—both to our customers and to the people we work with.

Why We Recommend

✔ Limited-Edition, Zero-Waste Model
Selera’s capsule collections use deadstock fabrics and natural fibers like hemp and nettle, aligning beautifully with a low-waste, slow fashion philosophy.

✔ Eco-Friendly from Start to Finish
From biodegradable clothing tags embedded with flower seeds to recycled and plastic-free packaging, Selera considers sustainability in every detail.

✔ Natural, High-Quality Materials
The brand prioritises natural, low-impact textiles that are both durable and breathable—offering long-lasting style without compromising the planet.

✔ Transparent and Ethical Production
Selera champions fair handcrafting and a transparent supply chain, showing deep respect for the people behind the clothes as well as those who wear them.

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